CreditCards.com Case Studies
Intro
 Creditcards.com, LLC came to Feratech to assist them to develop adesign for its website and database platform for sellimng credit cards and financial products, and to expand media and marketing reach for its business. Feratech helped Creditcards.com expand its business with a web strategy, a flexible publishing platform, and a search engine listing strategy.
About Creditcards.com
Creditcards.com, LLC operates creditccards.com, credit-cards.com, and other credit and financial related websites. Creditcards.com also started Debt Free Debt Consolidation, LLC with Feratech. These sites collectively receive over 200,000 visitors each month that are looking for new financial services. Creditcards.com represents several top tier financial institutions, helping customers find credit cards that match their financial needs.
Solutions
Creditcards.com wanted to represent all the credit card offers on the Internet. Additionally, Creditcards.com's business development teams wanted to reach additional banks that did not already have Internet marketing efforts, and help bring them to market. Feratech developed a series of technical offerings, graphical designs, and business aid to help grow Creditcards.com, LLC into a multimillion-dollar business.
To replace the few banner ads, Feratech developed a content management system based upon Creditcards.com's unique needs. This allowed them to manage all aspects of the site, and record more facts and information about the cards than any other credit card site on the Internet.
Feratech also developed a search engine strategy that increased traffic 40% just by better presenting the data on the products on the site, and combining it with off site promotion. Feratech was instrumental in envisioning credit-cards.com and credit-card.com, as additional credit card selling vehicles.
Feratech also brokered a deal with several debt consolidation companies, creating Debt Free Debt Consolidation, LLC. Combining creditcards.com's traffic with targetted search engine optimization, DFDC became a quarter-million dollar a year side business that was launched in partnership with Creditcards.com and Feratech.
Getting traffic to the site was just part of the problem. The next step was converting those visits into sales. Through the use of a well laid out graphic design, and usability testing groups, Feratech was able to significantly increase conversion. An increased conversion meant greater profitably for Creditcards.com, Creditcards.com’s clients and justified Creditcards.com’s request for a greater revenue share per sale.
Results
Feratech didn't just build a websitefor Creditcards.com, they also helped build a business. Feratech's Internet marketing efforts increased traffic. The group's usability and design efforts increased Creditcards.com's conversion (and therefore profit margins), and the expansion of Creditcards' media and network of sites has increased revenue and profit margins for the company significantly. The Creditcards.com business now has a flexible and scaleable platform for Internet and affiliate marketing on the Internetand is growing rapidly.
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